How To Be An Exceptional Blogger

There is only one way to be an exceptional blogger - find what it is about you that makes you exceptional and funnel that through your blog. You must leverage your unique special talents in every blog post you make and be certain that your blogging goals are derived from your talents.

If you don’t know anything about cars don’t try and be a market leading car blogger. If you only just started learning about programming in PHP, or training for a triathlon, or how to build furniture, don’t blog in these areas expecting to be the best. If you are only “good” at making money online, don’t try and become a top blogger expecting to replicate the success of Darren Rowse, Cosaaranda or Shoemoney, or any of the other Internet business owners who are also successful bloggers.

It’s Easy To Be Good

You may argue that, yes, you can still be successful blogging about topics you are only currently good at or learning about, and I won’t argue with that, but being “good” means you might get a few hundred readers a day and will languish with all the other “good” bloggers doing the same thing. If you want “great” you need to be great, you need to offer great information that helps others become great too. Exceptional is not equal to good.

People enjoy reading blogs by other people who are beginners, who “tell their story” as they grow and learn, and in fact that is the exact premise I used when I started my blog, Road-entrepreneur.com. But that’s not going to be enough if you don’t possess other exceptional talents that you can leverage as you tell your story. A talent may be something unique you are building or creating, your writing style, or your method of doing things.

Other bloggers might be successful because they always get the latest news first, or provide the best practical advice on a certain topic, or are going through a unique experience and can relate stories in a compelling manner (for example a parent blogging about raising their first child, or a business owner attempting to create a new industry with their start-up company). It all comes from areas in your life where you have leveraged your talents to develop skills, which you can then use to provide unique, exceptional value to others via your blog.