online business marketing, Online Marketing strategy

Pillar – part 2 - How to create a Good Pillar Content

Posted on 01. Oct, 2007 by Arham Blogpreneur in SEO

Is Like what as you know, Content is the Pillar and Pillar is the reason for traffic.

In this part, I Would like to share, to teaching, to transform my knowledge about - How to create an Good Pillar.

Pillar content,or simply articles, are the foundation of a good blog. This content is the first reason why people want to read your blog in the first place, and come again also. Content is the value you offer to the public.
In sort I can say “ A Pillar is blog content, usually an article, which does some very important things”:

• It will bring in arush of new readers and backlink .
• It will continue to bring in some new readers over time as you and other people refer toi it,even though it may be buried in the archives of your blog.
• Eventually it will bring in traffic from search engines
• It’s not time depentdent , so in a few months’ or years, It still be relevant and popular.

There is no exact formula for producing an article that will become a pillar, however there are definitely some key characteristic you can work on.

Here are typical pillar concepts :

The “ How To” articles

This is a staple pillar article concept. Think about industry and write an articles that teaches how to do something in it. Would be good if you only write how-to articles on topics you genuinely understand how to do and have experience with.

Few examples:

• If your niche about food, write recipe guides on how to prepare popular dishes.
• If your blog about how to write a book, produce a how-to guide on approaching pulishers.

• If your blog is about your life, write how-to guides on self development from the lifes lessons you have learnt.

The Definition articles

Many industries have key concept which new readers won’t know. If a concept is compilacated , produce a pillar articles that defines the concept, clearly explaining what it means and how it can be implemented.

How about “another definition” articles?

You may say why bother doing this if most terms are already defined elsewhere on the web at site like WIKIPEDIA ?

It’s okay to link to other website for definitions, especially in short term when you are just getting things set up,but it’s a lot better if you write your own definitions. It keeps reader on your blog, increase your pageviews and length of your visitor ( how long readers stay at your blog).

You can describe a concept in your own words, using your voice, or using your unique story. This helps to build credibility and trust of your readers.

A Theory and Argument

The important thing here is to present some unique thought. Give your opinion of your major issue in your industry, or on a mainstream topic that you suspect your reader would take an interest in.

Try not to rehash what other people have said and clearly present your own argument. Perhaps Controversy, about topic that is often discussed and not time-dependent. This topics would be increase possibility to draw traffic to your blog.

Create resource like free reports ,whitepaper or e-course

A documents such as whitepaper ( 2-10 pages which teaches how to do something)or series of articles, and combined to create a course.

You have a few options to present this information

1. Create PDF which your can download, the benefit of this is the file can be shared easily and you may benefit from viral marketing effects.
2. Type the content into several blog posts and interlink them together.

The important of this concept is to create all-in-one solution to common problem. This free Resource is powerful pillar because it’s demonstrates your expertise and bring in consistent traffic.

Create List Articles

You probably seen many of these other blog. The usual title just like “ 7 ways to…” , or “10 reasons why…..”. These work well for a couple of reasons –

• Listed are easily digested by human beings.

• List provided directly actionable lesson and people love to share list with other people.

Create A Technical Blueprint

A technical blueprint it’s like a whitepaper or a how-to but it’s focused on technical aspect of problem. Blue print article are good because they use spreadsheets, graphs, and image to demonstrates how to implement something.