The Yahoo Search Marketing team has post up this week reminding site owners that online holiday shopping increases pretty much every year. In fact, more than 80% of shoppers bought at least one thing online last holiday season. The holiday sales cycle already gearing up, it’s a good idea to campaigns to drive more business. While most of the 5 tips Yahoo has to offer are a recap of the fundamentals of good online marketing, they’re still worth reading and putting into action.

one of their tips:

Engage the bargain hunters–According to the BizRate and Shop.org Holiday Mood Study 2006, nearly half of the consumers polled named “free shipping” as a primary motivator to purchase. Other shoppers named “online only sales” and “repeat buyer discounts.”

They also offer up some tips on writing better titles, optimizing Keywords, and combining search with offline advertising.

So, I did offer my own advice…

If you haven’t given your site a tune-up in the last months , it’s a good idea to take a look at the status of your search marketing campaigns and your web pages.

1. Take a look at your page titles and spend a little time with your analytics tool to see if there are any conversion problems you could fix better. I suggest you for using http://www.inventory.Overture.com.

2. As other solution I suggest to create an Pillar Content.

Sometimes it’s easy to get caught up in the marketing side and forget about all the basics. Before you spend too much time and effort driving holiday shoppers, make sure your site is ready for them.